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Marketing  News
January 28, 2012
Toronto-based custom content company Totem has looked inside the organization to replace outgoing senior vice-president of marketing and business development Joseph Barbieri, who is leaving the company after 10 years. Succeeding Barbieri as VP, business development is Michael Grier, who has more than 15 years of media sales experience with companies including Canwest and Bell [...]
Ever wanted to hang out with the stars of one of your favourite TV shows? Just to share some stories, drink some wine and watch a little TV? Bill Lawrence is making that happen for fans of “Cougar Town” – and he’s throwing in some T-shirts. The co-creator and executive producer has been flying cast [...]
The name of an Advertising Week presentation about the priorities for CMOs this year said it all: “Not for the faint of heart.” On Thursday, David Court, director of McKinsey & Company, gave a wide-ranging talk on what his clients—usually CEOs or CMOs—should consider given the current consumer climate. He touched on everything from evolving [...]
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