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Marketing  News
April 18, 2014
A team representing Humber College has won the Advertising Standards Council‘s (ASC) Student PSA Creative Competition – a two-month project that saw students from across Canada testing their ideas and skills in order to tell Canadians that truth in advertising matters. brightcove.createExperiences(); The winning idea showed adds being pulled from radio, TV and print for [...]
An innovative project is again putting missing children’s photos on Canadian postage stamps. The initiative, now in its second year, was created by Toronto ad agency Lowe Roche for The Missing Children’s Network, a Quebec organization that helps parents search for missing children and creates prevention programs. This year’s campaign kicked off with an April [...]
Should the U.S. Airways tweeter have been fired? The pornographic tweet sent by U.S. Airways will no doubt go down as the worst social gaffe of the spring. Almost instantly, the story exploded on the social web, then hit news sites and late night television. Had the attention been for another reason, it would have [...]
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