Lost password?  Create new user
Remember me
Search CARDonline/Search NLA
for people, media, agencies, associations and more...
Create and Manage Media Lists
Add listing to
 
CARDonline Print Directory


Business Publications  (Advertising & Marketing)
CARDonline Print Directory is the leading source of Canadian advertising rates and data, the essential tool for all advertising professionals. Containing over 6000 media listings and services it provides up-to-date information on sections including Newspapers, Magazines, Television, Radio, Interactive Media, Out of Home Advertising, Media Associations, Advertising Agencies and Media Representatives. For reporting features, downloadable vCards, CPM calculations and much more, go to www.cardonline.ca.
Contact Information
Published by: Rogers Publishing Limited, Business and Professional Publishing, One Mount Pleasant Rd., 7th Floor, Toronto, ON, M4Y 2Y5
Phone: 416-764-1573 . Email: pamela.kirk@rci.rogers.com
Aileen Beloso, Circulation-Data Coordinator  ( Phone: 416-764-1620 . Email: aileen.beloso@cardonline.rogers.com) vCard
Lucy Collin, Director of Sales  ( Phone: 416-764-1582 . Email: lucy.collin@marketingmag.rogers.com) vCard
Carmen Dahiroc, Data Assistant  ( Phone: 416-764-1461 . Email: carmen.dahiroc@cardonline.rogers.com) vCard
Artemis Hall, Editor  ( Phone: 416-764-1785 . Email: artemis.hall@cardonline.rogers.com) vCard
Pamela Kirk, General Manager, Online Brand Strategy  ( Phone: 416-764-1573 . Email: pamela.kirk@rci.rogers.com) vCard
Carol Leighton, Sales Manager, Ontario & Western Canada  ( Phone: 416-764-1544 ;  800-720-8916 . Email: carol.leighton@rci.rogers.com) vCard
Darlene Mooney, Data Assistant  ( Phone: 416-764-1615 . Email: darlene.mooney@cardonline.rogers.com) vCard
Cristina Palhares, National Sales Manager, CARDonline & National List of Advertisers  ( Phone: 416-764-1619 . Email: cristina.palhares@rci.rogers.com) vCard
Sharron Taylor, Production Manager  ( Phone: 416-764-1616 . Email: sharron.taylor@cardonline.rogers.com) vCard
Material Address
Same as above
Branch Offices
Montreal Office, 1200 McGill College Ave., Suite 800, Montreal, QC, H3B 4G7
Year Established: 1928. Published in English.
Subscription: Single copy $300 (+ taxes). Foreign $300 (US$). Terms: 1 Annual Online License and The Print Directory $600 (+ taxes); 2 Annual Online Licenses & The Print Directory $775 (+ taxes). Register at www.cardonline.ca.
Profile
CARD is edited for media planning and buying executives in advertising agencies and at client levels. The essential print directory for Canadian media buyers and planners. Provides critical ad rates, data and media planning information for advertising, marketing, PR and communication professionals.
Issuance & Closing
Issued 2 times per year (Mar., Aug.)
Edition Space Material Issued
Fall/Winter August 4, 2010 August 6, 2010
Advertising
Rate card 65
Rates are effective January 1, 2010
Rates confirmed May 25, 2010
Rates are net  
Agency commission 15%
Cash discount None.
Payment terms Net 30 days.
Rate Card
B&W Space Rates
 
1 ti
Full page
$5,600
3/4 p.
$4,800
1/2 p.
$3,470
1/4 p.*
$2,150
1/8 p.*
$1,350
*1/4 page square 4" x 5.5".
Cover Rates
Colour.
 
1 ti
1st
$12,000
2nd
$6,400
3rd
$6,400
4th
$6,900
Add $1,000 for Colour.
B&W Space Rates - Community Newspapers
 
1 ti
1" strip ad
$450
Inserts - Premium Ad positions
 
1 ti
*Tab, full pg., dble sided (insert)
$6,900
Book Mark (insert)
$3,400
Spine
$1,400

*Excluding printing.
B&W Space Rates - Additional Marketing Opportunities (Monthly)
 
1 ti
Focus On Facts
$620
Polybag Surfaces*
$3,620
*up to 12 sides (additional postage charges based on weight may apply).
B&W Space Rates - Annual Services
 
Per yr.*
Cross Reference
$250
Media Profile (150 wds.)
$850
Logo .5" B&W*
$1,120
Com. Newspaper Paid Listing .5" +Logo B&W
$850
Sponsored listing* .5 + Logo B&W*
$1,975
*Includes online exposure. Larger logo sizes available in print at premium rates. Add $500 for colour logo.
Position Charges
25% extra. Subject to publisher's approval.
Mechanical Specifications
Format Magazine
Live Area 8-1/4" x 11"
Trim Size 9-3/16" x 12-1/8"
Bleed Size 9-1/2" x 12-1/2"
Column Width 2"
Number of Columns 4
Printing Process Sheetfed Offset
Halftone Screen Frequency 133 lpi
Binding Method Perfect
Material Submissions COVER: PDF/x-1(a), or a generic PDF created to Rogers Publishing specifications, on a Macintosh formatted CD-ROM with a MAC standards proof. Check www.rogersdigitalads.com, or contact Production Manager for details. Every attempt is made to verify the supplied file to the supplied proof, however Rogers Publishing does not accept responsibility for material content, or colour trapping. Production charges apply for material not to spec. or for alterations. ALL OTHER MAT'L: Submit AI and EPS files PC format (version 9) or lower. All fonts embedded.
Platform(s) PC, MAC.
Electronic File Formats Accepted PDF, EPS, TIFF.
Communications Protocols Email: www.rogersdigitalads.com, Logo/Ads Email: sharron.taylor@cardonline.rogers.com

Unit Width Depth
3/4 v. 6 11
1/2 h. 8-1/4 5-1/2
1/2 v. 4 11
1/4 v. 2 11
1/4 h. 8-1/4 2-3/4
1/4 sq. 4 5-1/2
1/8 v. 2 5.38
1/8 h. 1-1/2 8
1" strip ad 1-1/4 8-1/4
Spine 3-1/4 3/4
Circulation
Publisher's claim dated  January 6, 2010

 
Copies
Average total circulation
920
Average total qualified
920
Single copy sales
484
Bulk copies
167
Single copies schools orders
135
2 copies
6
Geographical Breakdown
 
Copies
US
127
FGN
1
© Copyright 2009 - All rights reserved
Privacy | Terms of use | Licensing